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To start, Facebook is purchasing the rights to some shows upfront with plans to recoup its costs through mid-roll ads later.
Usually a comedy trope, could be a love trope, can lead to a Parental Marriage Veto if the character lasts more than one scene/episode.
While Facebook is interested in a range of content, one genre it's intensely targeting is teen-centric shows.
"They are obsessed with Snapchat," one person said.
One show Facebook has greenlit is a virtual-reality dating show from Conde Nast Entertainment in which people go on first dates in VR before they meet in real life, according to one person who asked not to be named because the discussions are private.
At Conde Nast's New Front presentation on Tuesday, the company confirmed that it had a new video project with Facebook, but didn't give details.